Of the 5+ million mobile apps in the world, less than 1% will ever be ROI positive. Chances of success for the 12+ million ecommerce sites aren’t much better.
It’s easier than ever to make an average product.
But no-one gives a shit about an average product.
Most businesses hemorrhage users through their product experience:
Getting people to properly try the product
Then getting them coming back
And convincing users to pay you something
Getting eyeballs these days is expensive, so you literally can’t afford to lose them.
That’s why I’ve been helping positive-impact businesses to create great product experiences.